What is personal styling?

At PARLA, our approach to personal styling is a transformative process. Our clients lead multi-dimensional, fast-paced lives with big ambitions but their wardrobes do not reflect that. We help facilitate this transformation by bridging the gap from how you’re currently showing up and where you wish to go through our personal styling offering.

Why should I work with a personal stylist?

How you present yourself changes when you are wearing something you love. Anyone and everyone can benefit from working with a personal stylist. More specifically anyone looking to enhance their confidence levels, experiencing or about to experience a season of change, looking to elevate or change up their image, personal brand, career, or lifestyle.

Personal styling is not about discarding your current wardrobe and purchasing an entire new one filled with designer labels. The experience of working with a personal stylist is unmatched because a professional is able to spot the details that could be a relatively subtle change but have a dramatic impact for the wearer. The extent of that impact is more often an internal transformation for the wearer which then translates into a radiant external presentation.

What should I expect?

Expect to have the clarity and transformation you are craving in order to finally have the style that is reflective of your ambitions.

Personal styling sessions are done virtually. We will meet twice via video call, the first session will be 20 minutes and the second session will be 1 hour.

At least 48 hours prior to the first call, clients are required to complete an intake form called an Ambition Analysis. Our first session together will be reviewing a mood board which is used as the inspiration for your transformation journey and is based off of the information provided in the Ambition Analysis. All feedback is appreciated during this first call to ensure the custom lookbooks delivered during the second session meet or exceed your expectations.

The second styling session will be held 2-4 weeks after the first session. The second session we will be reviewing your custom color analysis, body type analysis and three styled lookbooks together. 

After our second session you will receive a link to a virtual closet that you will have lifetime access to. It’s accessible via web browser on any device and/or mobile app. This virtual closet is where your color analysis, body type analysis & custom lookbooks will live to reference at any time. The three styled looks will also contain links within the virtual closet if you wish to buy them. You are under no obligation to purchase the items recommended to you. 

Clients are encouraged to reach out to PARLA ciao@parlaapparel.com at anytime even after working together should you have any questions or need additional help in your transformation journey.

Will you come shopping with me?

In short, no. Styling sessions are done virtually and the leg work of finding and selecting the correct items based on your seasonal colors, body type, sizing and price points are done for you behind the scenes. 

How long will it take?

Clients can expect 2-4 weeks in between the first and second sessions. Upon conclusion of the second session and receiving the final deliverables, the personal styling offering will end. 

If clients need additional time to complete the Ambition Analysis or are traveling, etc. and need additional time in between sessions we are happy to accommodate.

Clients must complete both sessions within 6 months of the purchase date otherwise the service offering will expire and a refund will not be given.

Does the fee include cost of purchases?

The price of the personal styling services does not include the cost of any purchases. The price reflects our fee and the time we spend working together but more importantly the diligent work that goes on behind the scenes into curating your custom analyses and lookbooks for an impactful and meaningful transformation.

Does the fee include cost of photoshoot?

The price of the personal styling services does not include the cost of your photoshoot. The price reflects our fee and the time we spend working together but more importantly the diligent work that goes on behind the scenes curating your custom analyses and lookbooks for an impactful and meaningful transformation. PARLA is not associated with your photoshoot. It is recommended to complete the virtual styling services a week or two (or more) prior to your scheduled photoshoot to allow for enough time for necessary purchases to arrive in time.

What happens if I don’t like your recommendations?

Our mission is to provide clients with a memorable and impactful experience that meets or exceeds their expectations and aids in their transformation journey. However, clients are under no obligation to follow the advice or recommendations provided. The recommendations, analyses and styling tips are our professional opinion based on years of experience as trained stylists and fashion designers. If there is a particular item or piece of advice that makes a client feel uncomfortable, or they simply dislike a recommendation, your opinion and feedback are welcomed at every stage in the process and we will do our best to find alternatives.

Refunds will not be given to clients who dislike the recommendations provided. Our fee is reflective of the time spent curating a custom experience for each person and creating the final deliverables. 

Is this for men or just women?

All are welcome to sign up for personal styling sessions. 

How can I book a personal styling session?

You can book and schedule the first call directly on our website at www.parlathelabel.com, or email ciao@parlaapparel.com , or send us a DM on IG @parlathelabel. 

What if I need your help with finding an outfit for an event or special occasion?

Please send us an email at ciao@parlaapparel.com and we would be happy to see how we can best help you.